My Students’ & Clients' Results
There’s nothing quite like the mix of hope and anxiety you feel after putting your own money into an Instagram or Facebook ad.
You watch the numbers, hoping this time it works, and when nothing changes—no new followers, no sales, not even a single message—it’s hard not to feel you’re missing something.
Inside Ads Manager it’s even worse. Too many buttons, too much advice that contradicts itself, and you’re left wondering if you’re just burning money for nothing.
You’ll hear agencies say you need huge budgets or complicated funnels. “Experts” tell you to keep posting, keep boosting, and hope for the best.
The reality? You don’t need £10K a month to get started. You don’t even need a website, a product, or a big following. From as little as £1 a day, you can grow real followers, engagement, start getting views on your Reels, test what works, and build up to sales without throwing money away.
For years I’ve run campaigns for some of the biggest names—Metlife, Vodafone, Radisson—and for small, independent brands just trying to keep the lights on. Across that time, I’ve managed more than £30 million in ad spend.
What both ends of the scale have in common is the same risk: wasting time and money on old, recycled strategies that don’t work anymore.
This course comes from that experience, and from the frustration of seeing so many people given advice that drains their budget instead of building their business. It’s built to give you a clear, honest system that works whether you’re just starting out or scaling up.
What’s included?
– the exact ads system I’ve used to manage over £30M in spend and bring consistent sales
– step-by-step tutorials that make Ads Manager simple (even if you’ve never run an ad before)
– the targeting method agencies keep secret — how to run ads to your competitors’ followers
– campaign setups that deliver followers for pennies and sales for as little as £1–£8 each
– the same scaling strategies I use with global brands and fast-growing creators
BONUS: Boost Post Workshop — turn boosted posts into real results instead of wasted spend
BONUS: Sell & Scale Course — scale your sales campaigns without burning cash
What you’ll get from Ads Magic:
You’ll learn the exact approach I use with both global brands and small businesses to get real followers and sales from ads, even if you’ve never run one before.
Instead of wasting money testing random settings, you’ll follow a clear step-by-step system designed to keep your costs low and your results trackable.
By the end, you’ll know how to reach the right people, understand why your ads are working, and how to scale them properly — because simply throwing in more money isn’t how Meta Ads Manager works.
Stories from Small Brands
What you’ll actually learn
The simple setup that lets your ads run and keeps your costs low.
To run proper Instagram ads (not just boosted posts), you need to set up Ads Manager. This takes 15–20 minutes, and I’ll show you exactly what to do.
Once it’s done, your ads can reach the right people and cost 2–5x less per follower or sale.
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Meta Ads Manager
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Pixel setup
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Connect your Instagram account
They choose the wrong goal, or set things up in a way that wastes money.
You’ll learn how to tell Meta exactly what you want, followers, profile visits, sales and set it up so your budget goes to the right place.
Even ChatGPT will tell you to run engagement ads when what you actually want is followers. This is where you stop taking bad advice and start setting things up properly.
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Choose the right campaign goal
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Set up campaigns, ad sets, and ads
You’ll learn how to choose the right people based on what they’ve already done, how to exclude your followers and past buyers, and how to build high-performing lookalikes.
And I’ll show you one targeting method you won’t learn anywhere else – how to reach your competitors’ followers directly, using a system agencies never share.
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Reach the right people
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Exclude followers and past clients
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Build smart lookalike audiences
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Target competitors’ followers
You’ll learn how to run structured follower campaigns inside Ads Manager with full control over audience, budget, and outcome.
This is the same setup I use to bring in followers from £0.07 and profile visits for as little as £0.01 – even on brand new accounts. It works from £1/day and gives you real, trackable results from the start.
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Structured follower campaigns
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Results from £1/day
This is the structure I use when the goal is simple: get sales.
You’ll learn how to build a proper campaign around your offer, analyse what’s working, and scale it without wasting money. It works whether you’ve got 10 followers or 10K and often brings in sales for £1 to £8 each.
This is how you stop posting every day and hoping someone buys.
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Plan your sales ad the right way
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Set up a campaign that brings buyers
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Typical sale: £1–£8 per conversion
Boost Post Workshop
Most people waste money boosting posts. In this workshop, I show you when it actually makes sense, how to do it without throwing money away, and how to use boosted posts to support your main ad strategy.
Sell & Scale Course (brand new)
This is my full step-by-step system for turning ads into consistent sales, and then scaling them properly. You’ll learn how to structure your campaigns, read the numbers that matter, and grow without falling into the trap of just “spending more.”
These two bonuses are included FREE. Together they give you the complete journey — from your first ad, to your first sale, to scaling in a way that lasts.
Who this course is really for
Maybe you’re just starting out and want to run proper ads without risking your budget on guesswork.
Maybe you’ve tried before. You set up campaigns, clicked through Ads Manager, and ended up with nothing but frustration and numbers that don’t make sense.
Maybe you’re hiring someone to run ads for you, but you’d rather know how to check their work and understand what your money is really doing.
Or perhaps you manage accounts for clients, and you’re tired of getting results that never quite match the effort you’re putting in.
This is also for anyone who wants to lower the cost per sale or follower, needs a strategy that works from £1 a day, or is done waiting for organic reach to finally deliver. If you’ve ever had a question in the middle of a campaign and had no one to ask, or you’re tired of losing money to ad managers who never explain what’s happening, this is built for you.
Ads Magic Course
Course Format
01 Step-by-Step Journey
After payment, you’ll receive an email with access details for the learning platform. The site is fully optimized for both mobile and desktop. Lessons are provided in video and text formats.
02 Instant Access to All Materials
You can watch the lessons at your own pace, in your own time—no need to follow a group schedule. You’ll get lifetime access, including all future updates.
03 Unlimited Support
No limits here. You can ask questions, share your ad designs, or show your stats under each lesson or in our Facebook group. You’ve got access to me, my advice, and a friendly nudge whenever you need it! 😊
FAQ
Frequency Asked Question
Absolutely! You can progress through the course at your own speed. Whether you want to dive in and complete it quickly or take your time to absorb the material, it’s entirely up to you. This way, you can fit your learning around your schedule and revisit any sections whenever you need to.
After payment, you’ll receive an automatic email with your login details, giving you immediate access to all the resources.
Double-check your Promotions, Social, and Spam folders in your email. If the access email isn’t there, feel free to send a direct message to @sarahs.marketing.secrets, and we’ll sort it out for you.
There’s a comment section under each lesson on the platform where you can ask questions. As long as you have access to the materials, you can get answers from Sarah and her team. Plus, you’ll have lifetime access to our exclusive Facebook group, where you can continue asking questions, sharing insights, and learning from the community even after the course ends.
The Work Behind the Course
I’m Sarah Roizman, a marketer and social media expert with 17 years of experience. I’ve managed campaigns with real budgets for brands including Metlife, Vodafone and Radisson, and I’ve done it both as head of a marketing department and as a consultant for small businesses and creators.
This course wasn’t built as a side project or a digital product to sell. It came from my own frustration watching people waste time on outdated advice and surface-level strategies.
Everything I teach here is based on how Instagram actually works, and how to use it to grow something real.
But I don’t do it alone.
Behind the scenes, there’s a small team that helps keep things moving, including our newest team member who worked at Meta.
Together, we test, analyse, update, and share what works, so you don’t have to figure it out yourself.
This is what strategic growth looks like when you stop relying on hope and start using a system that’s built on experience, data, and actual platform logic.