Stop relying on Meta’s Advantage+ settings, vague ‘interest’ options or random lookalikes.
It’s a unique method professional ad managers and agencies use to reach people already following and buying from competitors — now explained step by step for small business owners and creators.
It works for any business, from local services to e-commerce.
It doesn’t rely on interest search or big competitor pages, and works even if your competitors have small audiences.
It’s quick and simple to set up, and proven to increase ROAS while reducing wasted spend.
Included in a £247 programme —now it is available on its own for £43.
Students’ results
How to target your competitors’ followers
– a step-by-step video + guide to reach ready-to-buy audiences
Find buyer-rich audiences
– (video + notes) choosing the right competitors is what makes this strategy work, because your results depend on it
NEW! How I use Clients from Competitors audiences
– my exact setup inside the ad set, so you can copy it without missing steps
NEW! Turn off Advantage+ Audience
– so your retargeting stays accurate, and your warm audiences do not get widened
Lowest-cost follower growth strategy
– video + notes to rapidly grow real followers for pennies
The £1/day visibility method
– (video + written steps) stay visible daily for £1
Profit Booster tweaks
– increase your sales without spending extra on ads (video + worksheet)
Watch it all in under an hour
Instant access, lifetime updates
I wanted this to be something every small business owner could afford.
That’s why I’ve kept it at £43 — a limited introductory price so more people can use it while it’s offered separately.
2026 Update
While they spend money building audiences and warming people up, you can reach those same buyers for a fraction of the cost.
They’ve already earned the trust — you simply show up with your offer when those people are ready to buy.
That’s the entire advantage of this strategy.
Most ads rely on Meta’s guesses — things like “interests,” “lookalikes,” or suggesting big brand names. That kind of targeting often pulls in people who are only vaguely curious, not ready to buy.
What I teach is different. You’ll be able to run ads directly to the real audiences of your competitors — people already following their Instagram accounts, liking their Facebook pages, and even members of their Facebook groups. These are warm audiences who already trust your niche and are actively buying, which is why the results are usually faster and cheaper.
Your results depend on your competitor selection. It is the part most people rush, and it is exactly where campaigns quietly fail. This bonus helps you choose the right competitors, so the targeting is sharp from the start and the results come in cleaner and cheaper.
This is the lesson people keep asking for, because the strategy only works when the audience is built properly inside the ad set.
I’ll show you my exact setup inside Ads Manager, including how I structure the competitor audiences, how I layer them, and the small settings that make the targeting stay sharp. You’ll be able to copy the setup without missing steps, and without getting stuck in the grey areas Meta never explains clearly.
Bring in new, relevant followers at the lowest cost possible using ads that target the right people from day one. These aren’t random views or passive scrollers. They’re people already interested in your niche and more likely to become clients.
This is the setup that keeps your content working in the background, even when you’re not online.
It helps you stay visible to the right audience for just £1 a day. No drops in reach. No pressure to post. Just steady growth, even on the days you need to step back.
This lesson focuses on small, practical changes that make your content and offers more profitable. Not by adding anything new. Just by using what you already have more effectively.
No extra budget. No extra work. Just more return from the same effort.
Meta have started pushing Advantage+ Audience harder, and they’ve made it much harder to switch off. Some people have even been told in support chat that it’s impossible.
In this lesson I’ll show you exactly where the setting is now and how to turn it off properly.
This matters most for retargeting, because when Meta widens the audience it stops behaving like real retargeting. Your warm audience gets expanded, your results get harder to read, and you can end up spending retargeting budget on people who were never truly warm in the first place.
You know your ads should be performing better than they are.
ROAS is low, link clicks are expensive, and you can’t see a clear reason why.
You’ve tested every creative that usually works. The product is good. The numbers just don’t make sense.
You look at the results and think, it’s not the ad, it’s who’s seeing it.
You run ads for clients, and you will charge higher because you’re the one bringing the best results.
Broad targeting has weakened, lookalikes swing up and down within days, and many campaigns lose stability because Meta no longer receives the clear behavioural signals it relied on for years.
The system now prioritises people who already behave like buyers.
This is why competitor targeting works so well. Your competitors’ followers already engage with and buy from businesses like yours, so they give Meta the strong behavioural signals it expects. Costs fall, stability returns, and ROAS becomes predictable instead of collapsing when you scale.
This course shows you how to reach people who already want what you sell and how to help Meta deliver your ads with far more consistency. Instead of guessing who your customer might be, you run ads to people who have already proved they are ready to buy.
It’s a one-time payment. You get lifetime access to this strategy and everything included.
As soon as you check out, you’ll get instant access to the private course area where all lessons are waiting for you. Everything is both in video and written format, so you can go through it however suits you best.
Double-check your Promotions, Social, and Spam folders in your email. If the access email isn’t there, feel free to send a direct message to @sarah.roizman or email to supportshc@
secrethashtagsclub.com , and we’ll sort it out for you.
There’s a comment section under each lesson on the platform where you can ask questions. As long as you have access to the materials, you can get answers from Sarah and her team. Plus, you’ll have lifetime access to our exclusive Facebook group, where you can continue asking questions, sharing insights, and learning from the community even after the course ends.
I’m Sarah Roizman, a marketer and social media expert with 17 years of experience. I’ve managed campaigns with real budgets for brands including Metlife, Vodafone and Radisson, and I’ve done it both as head of a marketing department and as a consultant for small businesses and creators.
This course wasn’t built as a side project or a digital product to sell. It came from my own frustration watching people waste time on outdated advice and surface-level strategies.
Everything I teach here is based on how Meta Ads actually work, and how to use them to grow something real.
But I don’t do it alone.
Behind the scenes, there’s a small team that helps keep things moving, including our newest team member who worked at Meta.
Together, we test, analyse, update, and share what works, so you don’t have to figure it out yourself.
This is what strategic growth looks like when you stop relying on hope and start using a system that’s built on experience, data, and actual platform logic.