No matter how many profiles I’ve examined, most people’s Instagram highlights seem to contain random snippets: various trips, family moments, coffee breaks, references like “Spain 2013”, and so on. Not many lay out clear guidelines on what should or shouldn’t be in there.
So, I’ve compiled a list of 20 ideas for you, considering what you might want to feature in your highlights:
- “About Me” or “About the Project”
- Directions (to a café, office, or showroom)
- Product Catalogue
- Menu (for restaurants)
- A featured product overview (to get people ready to purchase straight away)
- Promotions, discounts, and offers
- Job vacancies
- How-to guides
- Useful tips and tricks
- Curated lists of products, books, films, or videos
- Reviews/testimonials
- Frequently Asked Questions (FAQs)
- Links to other social platforms
- YouTube playlists of your webinars or a three-video sales funnel
- Podcasts or other platforms
- Work-related comics or memes
- PDFs/lead magnets
- Collaboration formats
- Pricing list
- Before/after transformations