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Testimonials & Results

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Meta Ads

I was skeptical at first as I was wary of paying a single penny for something that was false promises, but needed a shift in the way I was running ads, so took the leap of faith. After I applied the teachings in the Clients from Competitors programme, the results came flooding almost overnight, in hindsight it was a bit too successful, we ran out of stock very quickly and had to place a larger order with our suppliers. Sales had skyrocketed. I love that these learnings are applicable to any niche or industry whether it’s service based or selling physical products like ourselves, so would highly recommend to anyone running Meta Ads.

Binny

HOME FRAGRANCE, @puraoud

Before the course I had tried running follower campaigns using Advantage+ audiences. While I was gaining followers, they were often simply the wrong followers. I run a premium fine jewellery brand focused on natural diamonds, with products starting at around €975, so reaching the right audience is extremely important. Since I started applying the Competitors’ Followers strategy at the beginning of May, I have gained more than 1,000 new Instagram followers. These courses have given me a shortcut to understanding the platform and using my budget much more effectively. They have already brought me significantly further in a relatively short period of time.

Sarah Dieterle

FINE JEWELLERY, @carediamondsofficial

I was spending 500 dollars a day and felt like I wasn’t getting more for that than I was when I was paying 200 or 300 a day. I did the Budget Sweet Spot, realised it was 300 a day, and dropped the budget back. My sales were the same as they were at 500 a day, so that was really helpful. It was saving me 200 dollars a day essentially, because I was getting the same number of sales for 300 as I was for 500. I’d recommend this to anyone who is running Facebook ads in any way, shape or form.

Dr Andrea Robertson

OSTEOPATH & NUTRITIONIST

Sarah, thank you so much for your response and guidance, I’ll apply it to my campaigns.I found this graph on my checkout platform for you to visualize (even more clearly) the stable period versus the collapsed period. From 12th Jun to 28th Jun: ROAS 1.60x – 74 purchases (Sweet Spot Budget on)From 28th to 6th July: Jun ROAS 0,60 – 17 purchases Thank you once again from the bottom of my heart!

Claudia

Yoga

I wanted to reach more clients as the competition in the wedding photography industry in my area is quite big. I had tried paying for a 1 year membership on a famous wedding platform the year before and only got 1 wedding out of it, the rest of the people were not my target clients and only cared about the price. I started the ad and I could immediately see it was targeting the right people. We clicked instantly with our clients and I doubled my revenue. No more wasting time on calls with people who will never book us. Double my income, more content to show, and doubled my followers too. I already recommend the course to my friends and would recommend it to anyone who is looking for their ideal clients and visibility. Don’t let your talent be invisible.

Manon

WEDDING PHOTOGRAPHER, @bykleinproductions

When I first reached out, I had an e-commerce shop with strong visual curation and aesthetic appeal, but organic reach had completely plateaued. I was stuck talking to the same small bubble and unsure how to scale. Before working with Sarah, I had tried the standard DIY route: boosting posts blindly, second-guessing broad audience targeting and burning money into an ad void without proper tracking. My Shopify to Meta integration was completely broken, and Sarah stepped in and sorted it quickly, cleanly and properly, giving me the working foundation I needed to actually sell on Instagram. Once the technical base was secure, having support from someone with real inside-Meta expertise meant every pound spent had a distinct purpose. The payoff was immediate: over 5x ROAS in month 1 alone, a steady stream of genuinely engaged followers who actually fit my brand demographic, and an email list that grew exponentially. Sarah cuts straight through the fluff, fixes what’s broken under the bonnet and builds a clear, data-driven strategy that turns Instagram into an actual revenue driver. Handing this over to her has saved my sanity on many occasions and I have no hesitation in recommending her to anyone.

Julia Bishop

THE DELIBERATE HOME, @thedeliberatehome

“I highly recommend Sarah for her super indepth knowledge on all things Facebook and IG. To add to that – as equally amazing is on all the videos she offers a support spot – everyone’s questions were both promptly answered and in more detail than I have ever seen by a coach before in this space. 5 star experience️️️️️ Anthony L – Toronto Canada.”

Anthony

Marketing

I thought I knew enough to run Facebook ads myself, but I am so glad I used Sarah’s services instead. We have been working together for several years now and she stays on top of everything, all the developments in the Instagram and Facebook world, so I never have to think about it. My follower count grew, but more importantly, clients are now coming non-stop and our team has grown alongside that. She helps with my organic content and trends too, so it all works as one thing instead of ads pulling in one direction and my feed in another. Her ad strategy saved me from wasting my budget, and her support is always quick and clear. Worth every penny.

Olena Manilich

Immigration Lawyer

Hi Sarah, I just wanted to drop you a quick message to say a huge thank you! Honestly, before working with you, we were paying £2.40 per click on our Instagram ads, and it was really cutting into our budget. Since you’ve helped us refine our strategy, we’ve seen the cost drop all the way down to £0.50. It’s amazing! Not only that, but we’re reaching the right audience now, and it’s showing in our sales. I can’t believe the difference it’s made already. You’re a star!

Lucy Johnson

Kids Clothing Brand

I just have to tell you how grateful I am for your help with our Instagram ads. Before you stepped in, we were just throwing money into ads with no real results, but now we’re seeing such a boost in bookings! Your advice on refining our audience and creating more engaging ads has really paid off. The engagement has gone up, and so have our reservations. I’m so glad we found you—you’ve made such a difference for our hotel!

Amélie Dupont

Hotel Business

I am taking Boost Post Button course and so far, it’s been extremely helpful.
On lesson three (more to go) I tried boosting for less than 20dollars to test what I learned and got over 100 followers 🌷thank you Sarah!

@pascalestable

Food stylist and photographer

Membership

@mel_o_matic

When I first started, my main problems were having a small following, feeling like my follower count was completely stuck, and struggling to get my posts in front of people who didn’t already follow me. I really appreciated that the advice felt practical and based on how the platform actually works, rather than on generic “post consistently and use trending audio” advice. Growing my following was one of my main goals, and this is probably the biggest change I’ve seen. Recently, I’ve been gaining around 1,500 new followers per month. I’ve also had several Reels go viral, including one that reached almost 700,000 views. What I appreciate most is that the growth doesn’t feel random. I feel like I understand what I’m doing rather than simply posting and hoping something works.

Melissa Sorosina

CONTENT CREATOR

@tarasbusykitchen

I was posting consistently trying to figure out what worked and what didn’t. My mindset shifted first. It was great having access to the tools and help with keywords and SEO, and I liked that I felt relatively safe on Instagram knowing I wasn’t going to annoy the Insta gods. I began feeling more confident with my posting and more strategic, and it helped me discover what works and what doesn’t on my feed. At the beginning of 2026 I was on 4,800 followers approximately and now I am on 10.25k. My community are so engaged, I love it. I would definitely urge people who need some guidance to check out the subscriptions.

Tara Smith

FOOD CREATOR

@taracollette

Sarah is my go-to for the newest lowdown on Instagram. She is always up to date with the latest goings on and willing to share her findings with others in a heartbeat. 

I first discovered the Secret Hashtag Club on an Instagram live video and have since been a member of the Hashtag Library, purchased premium hashtags, the follower clean-up and also an Instagram analysis (I am a big fan)!!

Whenever I use the hashtag library or premium hashtags my engagement spikes – they for sure know what they’re doing. The Instagram analysis was in depth and extremely helpful for my small business social media growth. Last week I also purchased some of the new ready-to-buy hashtags too, granted some of them overlap with my premium hashtags (which I expected) but they work a treat as always. 

 In the times when I have direct message Sarah, she has always replied to help me with whatever my Instagram issue is even if helping me doesn’t benefit her which I think just shows how much she loves what she does – both Sarah and her team are SO helpful & amazing. 

Finally, I also loved and respected Sarah for using her platform to help the people of Ukraine in 2022. I think a lot of people would avoid talking about this due to Instagram guidelines or out of fear of losing followers but Sarah used her large following to her advantage sharing where UK food banks were and other helpful information to help the people of Ukraine. I loved her even more for this. 

 

Thanks for everything guys 🙂 

@oslo_oska_whippet_boys

I rarely join clubs, but I was also very intrigue about “the Secret hashtags club” and knowing that it was from Sarah Insta secret, I did finally join for one of her course. 
The Secret Hashtags club has different courses to help us with different Instagram strategy. I took one of those courses to help me navigate through Instagram and also because of Sarah great knowledge and practical advises. It was a jungle out there before I did join “the Secret hashtags club”! 
 
I did learn so much about Instagram, Hashtags, algorithms and so many practical suggestions. The video were easy to understand and we could go back to a lesson at any time. I was really amazed with all the information. I still use all her daily tips. 
 
Then, one day, I was the lucky recipient of a competition, and had access to the Hashtags library! Wow, and what an amazing library it is!  It was so much easier to find the right hashtags for my post, to mix different hashtags list for all my new posts! It did save me lots of time, and I didn’t had to worry to double check everything in case a word was ban. I love the colour code of the Hashtags, to give you an idea of how often it is used. Also, to discover her Magic trick of 90 hashtags on a single post! This is only the tip of the iceberg, there is so much information and strategies for everyone.  
 
Instagram will not be the same ( at least for me) without Sarah and all her knowledge and tips. Whenever I see someone struggling with Instagram, I always tell them, what I did learn from Sarah and to follow her great tips! 
 
Sarah is also always so helpful. Sometime, I had a silly random question, and few minutes Laters, Sarah was already back with a logical answer! To be honest, I had many silly questions, but Sarah was always there, she is our little magic fairy! 

@chironcenter_beyou

I had tried a lot of other marketing courses, but I couldn’t really transform what I was learning into something that worked for me and the way I wanted to grow my account as a multipassionate entrepreneur. The other courses gave me general hook ideas and tips on how to make viral Reels, but it didn’t really feel like me. I was stuck at 200 to 300 views, with maybe 500 if I was lucky. The personalised feedback from Sarah and Kate helped me fine tune just the right things for my account, and going through the courses in the members’ area I finally started connecting the dots. The AI inside the course helped me get my Insta bio right in a way that felt suited to me, and it was the first AI that could actually do this. My posts have lately been hitting 1,000 views and more, I just got a Reel hitting 15,000, and I’m finally getting new followers daily from just posting organically. Finally, I’ve got my Insta spark back.

@zoezoe.jewelry

Sarah really does seem to know the ins and outs of Instagram. She isn’t kidding when she says she is a fairy–her tricks are wild and like nothing you have ever heard before. How in good god’s name she found a way to post 90 hashtags is beyond me, but it does work! The membership is a treasure trove of great information and the FB group is very active and helpful. 

@calmcardogs

I bought the personalised strategy after starting my new business, Calm Car Dogs. I wanted to get a proper strategy and direction from the get go. I think I was doing a lot right and grew to 100 followers organically in a short time, but I needed support with content pillars and profile improvement. Once I had a clear plan I grew 300 followers in 2 months, and I got lots of DMs, comments, freebie downloads, discovery calls and new clients. My views went from 17,000 a month to over 107,000, and I have had 65 new leads come through. I would highly recommend it to anyone who either starts a business or feels stuck.

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