Not long ago, I did a fun project on Instagram that many people got involved in. I analysed some Instagram accounts and for anyone to get included, they just had to reply to my story with a DM. Guess what? I got about 100 responses, which made my stories seen by three to four times more people than usual!
To put that in perspective, if I usually reach 1000-2000 people, during this project I was reaching 4000-5000! And what’s more, those who were close to me found that my stories were at the front of their Instagram feed all day. The lesson here? Try to get lots of replies, not just a few. This can really help more people see your account.
You might be wondering how you can get lots of messages. It’s actually quite simple – give something away for free. In my case, it was an analysis of Instagram accounts. However, you can choose your own giveaway based on what your followers might like. Here are some ideas:
- A useful guide: Make sure it’s something you’re really proud of and that it’s not just an old document you found on your Google Drive.
- An exclusive recording of a webinar: This should be something you haven’t shared before. You could even use this as an opportunity to promote your products or services.
- Expert reviews: You could review many things like websites, Instagram accounts, fashion styles, home interiors, etc. You could even do this in a competition format.
- Share useful links: But only do this in private messages.
- Ask your followers for advice: Ask for recommendations on anything – from movies and cars to fashion and places to go. People love to give advice!
- Ask a question: Make sure it’s a question that everyone can answer in their own way. For example, asking “What are you doing?” would get a variety of responses.
Using these techniques, especially if you’re a social media manager, could help you create a service specifically aimed at getting more people to see your stories. And interestingly, getting more people to see your stories might also help more people see your posts too.
Don’t be afraid to try out different ideas. The key is to keep your followers engaged and interested. Here’s to reaching more people on Instagram!