• Textual Magnets

    You know those moments when you’re reading something so gripping that you don’t even notice the kettle boiling in the background? The water’s bubbling, the kettle clicks off, but there you are, eyes glued to the screen. You just need one more minute to finish that last bit. What kind of magic is this? And

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  • 20 Ideas For Highlights

    No matter how many profiles I’ve examined, most people’s Instagram highlights seem to contain random snippets: various trips, family moments, coffee breaks, references like “Spain 2013”, and so on. Not many lay out clear guidelines on what should or shouldn’t be in there. So, I’ve compiled a list of 20 ideas for you, considering what

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  • Scripts

    Before diving into crafting that next blog post, shooting your upcoming video, or unveiling your brand-new product, it’s pivotal to carefully think about how your audience will engage and interact with what you offer. Now, when I say “script”, don’t let your mind wander to thick bundles of screenplay pages or complex flowcharts. Rather, I’m

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  • The Art of Sales: Logic Trigger

    Have you ever wondered why most sales pitches seem unconvincing? They are usually vague and generic, filled with phrases like “top quality,” “amazing ingredients,” or “the best you can get.” But how about we try something different? Let’s use the ‘Logic Trigger.’ The ‘Logic Trigger’ is a simple method that involves using 3-5 solid arguments

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