Sales from Scratch Course Content Technical Guide 4 Steps to Get Ready for Launch Business Account Business Settings Meta Pixel Audiences Cold Audience Warm Audiences Hot Audiences Lookalike Audience Excluding Followers or Buyers Audiences Targeting Competitors’ Followers Ad Objectives & Campaigns Understanding Ad Objectives Understanding Campaigns, Ad Sets & Ads Sales Strategy Building the Sales Campaign Understanding and interpreting results Scaling Retargeting Troubleshooting