Instagram Followers Custom Audience

Hey there! I hope you’re having a fantastic day. I’m going to walk you through the process of creating a custom audience of your Instagram followers in Meta Ads Manager. Don’t worry, I’ll keep things calm, simple, authentic, and friendly. Just follow these steps, and you’ll have your custom audience set up in no time.

  1. First things first, log in to your Meta Ads Manager account. If you don’t have one yet, you can easily create one at
  2. Once you’re logged in, look for the hamburger menu (the three horizontal lines) in the upper left corner of your screen. Click on it, and select “Audiences” from the dropdown menu.
  3. Now, you should see a screen with a list of your existing audiences. Don’t worry if it’s empty – we’re here to create a new one! Click the blue “Create Audience” button, and choose “Custom Audience” from the options that appear.
  4. In the “Create a Custom Audience” window, you’ll see various sources to create your audience from. Since we’re focusing on your Instagram followers, select “Instagram Account.”
  5. You’ll now be prompted to connect your Instagram account if it isn’t already linked. Simply click “Connect Instagram Account” and follow the on-screen instructions. Once your account is connected, you’ll see your Instagram Business Profile listed.
  6. Next, you’ll see a list of options to create your audience based on specific engagement. Choose “Accounts Centre accounts who started following this professional account” This will include all users who follow your Instagram account.
  7. Now, it’s time to name your custom audience. Give it a clear and descriptive name that’ll help you remember the audience’s purpose. For example, you could name it “Instagram Followers”.
  8. Finally, click the “Create Audience” button, and voilà! You’ve successfully created a custom audience of your Instagram followers in Meta Ads Manager.

Remember to be patient, as it might take a little while for your new custom audience to populate. But once it’s ready, you can use it to target your ads and reach your awesome Instagram followers.

I hope these instructions have been helpful and easy to understand. If you have any questions, don’t hesitate to ask. Happy audience building! 😊