Everyone keeps saying: “produce quality content.” But what exactly does “quality” mean? How can you craft it? How does quality differ from non-quality? Let me try to address this.
First thought: quality content is that which has had effort invested in it, something crafted with care. One can pour their heart into a post about the proper method to pick one’s nose. You can gather research, cite statistics, and even provide a step-by-step guide. Yet, regardless of this effort, the post isn’t inherently valuable — because, let’s face it, few of us are genuinely interested in the intricacies of nose-picking.
So, should content aim to solve people’s problems?
Consider this scenario: Imagine a close friend tells you about a cousin who constantly avoids responsibility and leans heavily on family members, using their goodwill to the limit. What sort of content could possibly provide insight into this behaviour, especially when it’s crafted by someone who’s not a psychologist?
Not every issue can be tackled solely with content.
So, what should quality content look like?
Based on the examples mentioned before:
1. Quality content comes from areas you’re skilled and experienced inAnything else might just seem like random thoughts or like you’re just chatting away without making much sense.
2. The best content can give a complete answer. Not just a bit here and there or just advice, but full solutions. Like, imagine giving ten website links that reward lazy folks (such sites don’t exist, but it’s just an example).
3. The most important thing is that quality content is made for the SPECIFIC NEEDS of your followers.
Now, most of you aim to create quality content, and that’s why I wrote this post. If I had written about something random – like the correct way of picking one’s nose – it might not be interesting. The need to know the right way of nose-picking isn’t really common.
It could be an important topic, perhaps not widely discussed, and there might be an efficient method to do it. But if your audience isn’t interested, there’s no point in such a post. This is key. You, as an expert, might see its importance, but if your audience doesn’t, you either have to wait for them to become interested or start creating interest around the topic.
In short, high-quality content should be based on your expertise, solve specific problems, and match what your audience is really looking for.