Description
This is a full review of an existing Meta Ads account, with a written strategy for what to change next, plus a review of the sales page the ads are sending traffic to.
The audit focuses on the parts of Ads Manager that most often block performance: optimisation choices that do not match the goal, unstable structure, audiences that cannot learn, exclusions that restrict delivery, overlapping ad sets competing against each other, and creative that attracts attention without purchase intent.
The sales page review is included because ads rarely “fix” a page that confuses people, hides the offer, or makes the decision harder than it needs to be. The goal is alignment: the ad promise, the click, and the page experience should feel like one coherent journey.
What is included
Tracking and optimisation signals
A review of what Meta is optimising for, whether the chosen conversion event fits the offer, and whether the signal quality supports learning. If the setup is likely distorting results or limiting optimisation, the fixes are included.
Campaign structure and budget logic
A review of how campaigns are organised, how budget is distributed, and where the structure is splitting data, resetting learning, or locking spend into patterns that do not convert. A replacement structure is provided, matched to the current goal.
Ad set targeting and delivery
A review of audiences, sizing, placements, exclusions, and overlap. The audit flags what is too narrow to deliver, what is too broad to control, and what is competing internally.
Creative and message diagnosis
A performance-led review of what the ads are signalling, where fatigue is likely showing up, and where the click-to-purchase path breaks. The audit includes what to change in the next creative round, and how to test without scattering effort.
Sales page review (the page the ads send traffic to)
A practical review of the page structure and decision flow, focused on what affects paid traffic conversion: offer clarity above the fold, friction points, misplaced information, missing proof, weak or confusing CTAs, message mismatch between ad and page, and anything that causes drop-off after the click. The output is not abstract feedback. It is a set of changes that can be implemented.
Next-step strategy
A plan for the next phase, including what to change first, what to keep stable, and what to test in order.
Competitor audiences (instruction + how to find competitors)
Delivery
Delivered within 1 week of access being provided and the basic context being shared (what is being sold, the main offer, and the current goal for ads).