Sales from Scratch with Meta Ads
A complete step-by-step method for creating Meta sales campaigns that bring real customers and deliver stable, predictable ROAS, even if you have never managed to run a profitable campaign before.
Meta’s Andromeda update changed how campaigns behave
Meta became far more sensitive to the way campaigns are structured. Broad targeting and random interests no longer perform, and even experienced advertisers see campaigns lose stability after a few days.
It is not only the Andromeda update.
It is the entire shift in the system. Meta now expects structured data, clear signals, and campaigns built in a very specific order. When this structure is missing, ROAS drops, costs rise, and results collapse the moment you try to scale.
This course shows you how to build campaigns the way Meta expects. Once the structure is right, ROAS becomes stable enough to rely on rather than hope for.
What this course gives you
You will understand exactly how sales ads work on Meta.
You will know what to test, when to stop, and when to scale.
You will know which audiences to trust, which creatives to keep, and which ones quietly burn your budget.
Most people never see profitable ROAS because they read numbers without understanding what those numbers mean. You will learn how to analyse the data correctly, which decisions actually move the campaign forward, and which changes only create chaos.
By the end, you will be able to:
• Launch sales campaigns that reach people who are ready to buy
• Analyse the results without guessing
• Scale profitably
• Build retargeting that finally converts
Here is what you will actually learn
The essential steps to prepare your account so the campaign runs correctly. Without this, the system cannot optimise your ads. This takes a few minutes and saves you hundreds.
The exact way I build audiences.
You will learn when to use Advantage+, when to use lookalikes, and when to use competitor audiences.
You will learn how to build a sales campaign that turns new people into buyers, even if you are starting with a small budget. Everything inside is built around ROAS, stability, and making sure your offer reaches the right people first.
You will learn how to read your numbers properly and quickly understand what to cut, what to keep, and what to change. This is the system I use with paying clients to protect their budgets and improve revenue week by week.
You will learn how to scale the campaigns that are already working. Clean, structured steps that protect your ROAS and let you increase your budget with confidence. You will know exactly when to scale, how to scale, and how to keep results stable.
You will learn how to recover warm audiences and turn attention into sales. This includes the exact structure that keeps people moving towards the checkout page without overwhelming them or increasing your costs.
Bonus 1 — Lifetime access to a private members-only Facebook group
Bonus 2 — Monthly updates on Instagram and Meta Ads changes
Stay ahead of the algorithm. Each month you’ll get new notes with practical examples showing how to apply the latest updates directly to your campaigns.
Who this course is for
This is for small business owners, creators, and marketers who want stability.Â
It is right for you if:
• You want predictable ROAS
• You want to test creatives without wasting money
• You want to know how to scale safely
• You want a clear system, not a list of tricks
• You want to understand results instead of hoping for a miracle
It is not for you if:
• You want shortcuts
• You do not want to analyse results
• You want to run ads without learning the basic logic behind them
Still have questions?
No. Everything in the course is designed to work from small daily budgets upwards. The methods scale with you — whether you’re spending £10 a day or £500.
The steps are beginner friendly. You only need to follow the structure.
Yes. Meta changes constantly, which is why your enrolment includes monthly updates with examples of how to apply the newest features and rules to your campaigns.
You’ll have lifetime access to the private Facebook group, where other members are running ads and I share updates and support. Under each lesson, the comments are open too — so you can ask questions directly as you go through the course and get clear answers.
Why I built this
I’m Sarah Roizman, a marketer and social media expert with 17 years of experience. I’ve managed campaigns with real budgets for brands including Metlife, Vodafone and Radisson, and I’ve done it both as head of a marketing department and as a consultant for small businesses and creators.
This course wasn’t built as a side project or a digital product to sell. It came from my own frustration watching people waste time on outdated advice and surface-level strategies.
Everything I teach here is based on how Instagram actually works, and how to use it to grow something real.
But I don’t do it alone.
Behind the scenes, there’s a small team that helps keep things moving, including our newest team member who worked at Meta.Â
Together, we test, analyse, update, and share what works, so you don’t have to figure it out yourself.
This is what strategic growth looks like when you stop relying on hope and start using a system that’s built on experience, data, and actual platform logic.