Scale your sales with Meta Ads without wasting your budget Sell & Scale with Meta Ads
Step-by-step lessons built from my proven campaigns, showing you exactly how to scale Meta ads that bring consistent clients and growth in 2025.
When scaling breaks your ads
Getting your first sales or leads from Meta Ads isn’t the hardest part.
The real challenge begins when you try to scale.
Maybe your campaign worked beautifully at £10 a day… but the moment you raised the budget, results fell apart.
Maybe one ad brought in sales for weeks, until it suddenly died without warning.
Maybe you’ve tried duplicating campaigns, stacking audiences, or following random advice online — and all you got was higher costs and wasted spend.
Scaling is where most advertisers lose money. Not because their product isn’t good, but because Meta rewards structure, timing, and consistency. Without a clear plan, every attempt at growth feels like gambling.
What scaling looks like with the right system
Imagine raising your budget and watching results stay steady — or even improve.
Imagine turning one campaign that’s already working into a reliable flow of clients, instead of a short-lived win.
Imagine knowing the exact steps to take when it’s time to grow, and seeing your sales increase without the panic of campaigns collapsing.
That’s what this course is built to teach you. I’ll walk you through the same process I use to scale campaigns from small daily budgets into high-performing ads that keep delivering.
Scaling is a system — and once you know it, you can apply it every time.
Why this course is different
Most advice about Meta Ads stops at “set up a campaign and hope it works.” This course is built entirely around what happens next — scaling.
You’ll learn:
– How to structure campaigns so they can grow without falling apart.
– When to raise budgets and when to duplicate campaigns.
– How to use Meta’s own system to keep costs stable while sales increase.
– What to do when scaling stalls — the exact troubleshooting steps I use.
Everything inside is taken from my real campaigns, tested with thousands in ad spend, and updated for how Meta works in 2025.
If you’ve ever felt like scaling is where everything breaks, this course shows you how to finally move past that wall.
Inside the course: your path to scaling with Meta Ads
- Know your numbers so you never scale blind
- Find buyer-rich audiences
- Build competitor audiences step by step
- Create an audience library you can rely on
- Craft creative that sells to cold traffic
- Launch your first cold test the safe way
- Spot and fix the silent budget killer
- Vertical and horizontal scaling methods
- How to raise budgets and bids without collapsing results
- The Retargeting Playbook
- Troubleshooting when sales stall or campaigns collapse
Bonus 1 — Lifetime access to a private members-only Facebook group
Bonus 2 — Monthly updates on Instagram and Meta Ads changes
Stay ahead of the algorithm. Each month you’ll get new notes with practical examples showing how to apply the latest updates directly to your campaigns.
Who this course is for
This course is designed for creators, service providers, and small business owners who already know how to run a basic Meta Ads campaign — and want to scale it into something bigger.
It’s right for you if:
- You have a product or service that already sells.
- You’ve run ads before and seen some results, but struggle to grow them.
- You’re ready to invest in ads consistently instead of starting and stopping.
- You want a proven system that cuts out trial and error.
It’s not for you if:
- You’ve never launched a campaign and don’t yet have an offer that sells.
- You want overnight results without testing or learning.
- You aren’t ready to commit at least a small daily budget to ads.
Scaling only works when you already have the foundations in place. If that’s you, this course will give you the exact steps to turn small wins into consistent growth.
Still have questions?
No. Everything in the course is designed to work from small daily budgets upwards. The methods scale with you — whether you’re spending £10 a day or £500.
This isn’t a beginner’s setup course. If you’ve never run a campaign before, you may find it overwhelming. The course is designed for people who already know the basics and want to scale successfully.
If you’re starting from scratch, my Ads Magic course walks you through everything from setting up campaigns to running your first profitable ads. Once you’ve done that, Sell and Scale with Meta Ads will be waiting for you when you’re ready to grow.
Yes. Meta changes constantly, which is why your enrolment includes monthly updates with examples of how to apply the newest features and rules to your campaigns.
You’ll have lifetime access to the private Facebook group, where other members are running ads and I share updates and support. Under each lesson, the comments are open too — so you can ask questions directly as you go through the course and get clear answers.
Why I built this
I’m Sarah Roizman, a marketer and social media expert with 17 years of experience. I’ve managed campaigns with real budgets for brands including Metlife, Vodafone and Radisson, and I’ve done it both as head of a marketing department and as a consultant for small businesses and creators.
This course wasn’t built as a side project or a digital product to sell. It came from my own frustration watching people waste time on outdated advice and surface-level strategies.
Everything I teach here is based on how Instagram actually works, and how to use it to grow something real.
But I don’t do it alone.
Behind the scenes, there’s a small team that helps keep things moving, including our newest team member who worked at Meta.
Together, we test, analyse, update, and share what works, so you don’t have to figure it out yourself.
This is what strategic growth looks like when you stop relying on hope and start using a system that’s built on experience, data, and actual platform logic.