Many Instagram accounts base their personal brand on their lifestyle or background, which is not the most effective way. You’ll soon understand why. When people create an Instagram personal brand focused on lifestyle, several common themes appear:
- Influencer mum with three kids
- Upcoming millionaire
- Truth-revealer, like “Robin Hood”
- Male “mentor”
- Female “charmer”
- Big weight loss achiever
- From beer belly to bodybuilder
You can probably think of 5-10 examples of Instagram accounts that fit each theme. These “personal brands” are everywhere, and their high numbers weaken the idea of a unique personal brand. Another “upcoming millionaire” or “influencer mum” won’t stand out.
I suggest building an Instagram account’s personal brand that includes not just your lifestyle or background, but also your unique qualities. This way, you’ll connect with people who think like you. These people will share your interests, ideas, and goals, creating a loyal audience ready to support your projects. For example, if you’re a relaxed person and work as a copywriter, what content should you post on your Instagram account? What topics should you cover?
- How can artificial intelligence help ease your workload?
- Which tasks should you avoid to prevent working non-stop?
- Where can you find easy and well-paid projects?
This will be much more engaging and different than another copywriter with a sweater, coffee cup, and laptop.
Of course, hardworking copywriters might criticize you for wanting to work less. They could insist on working harder. But this difference in views will keep your audience interested from both sides.
Or maybe you have a strong sense of fairness and work as a real estate agent. You’ll struggle against tricky estate agents. You’ll talk about ethical real estate practices, the real benefits of property experts, secure transactions, and dishonest buyers and sellers’ dangers. They’ll argue that their role as middlemen on property websites is also necessary. You can discuss the challenges all real estate agents face and how you, a fair person, handle them.
It’s essential to use your true personal qualities, which will create an appealing, genuine, and exciting presence.
A naturally grumpy person trying to act “kind” won’t work.
Are you grumpy? Embrace it. It’s still interesting.
Are you calm? Don’t force yourself to be funny or outgoing. Focus on your peacefulness and thoughtfulness.
Use only your genuine and unique traits when creating an Instagram account’s personal brand, and you’ll be a one-of-a-kind individual, unlike anyone else.
How refreshing! Love it, thanks