Meta is rolling out a new option called Choose an audience for each ad creative. It lets you set the age and gender that each piece of media in your ad is best suited for. There are no restrictions by campaign objective, and it works in both the new flexible format and single media ads.
Tips for Creators
Meta Launches Ads Super Burst And First Impression Ads
On 15 October, Meta announced new brand formats for Facebook and Instagram, along with a new video metric. Ads Super Burst You can reserve a window of concentrated reach lasting between 3 and 24 hours, with the option of category exclusivity. During that window, your ads are the only ones from your category that your
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Tips for Creators
Meta Now Automatically Excludes Existing Customers In Customer Lifecycle Strategy
If you choose Acquire new customers in Customer lifecycle strategy at ad set level, a new line now appears under the section for excluding existing customers: Automatically created: Customers from your conversion data (730 days). Meta now excludes buyers based on the purchase event in your ad account’s conversion data, instead of relying on your
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Tips for Creators
Meta’s New Terms Make You Responsible For AI Creatives, Even Those Meta Generates
Meta’s updated Commercial Terms and Self-Serve Ad Terms come into effect on 30 October 2026. You don’t need to sign or click anything, because continuing to run ads after that date automatically counts as accepting the new terms. There are 3 key changes that affect anyone using Advantage+ and AI-generated creatives. You’re responsible for all
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Tips for Creators
Meta Is Removing Placement Exclusions At Ad Set Level
Meta is now showing a warning in Ads Manager that you’ll soon no longer be able to exclude specific placements in your ad set settings. Instead, you’ll be able to customise your creative for each placement at ad level. The change will apply to all objectives that optimise for results, which are Engagement, Leads, App
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Tips for Creators
Meta Is Moving Campaign Setup Onto One Screen
Until now, creating a campaign in Ads Manager meant working through separate screens for the campaign, the ad set and the ad. Meta is now bringing all of this together into one scrolling page. Campaign settings sit at the top. As you scroll down, you move into the ad set settings, and further down again
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Meta Is Testing In-Market Categories In Ads Manager
A new option has appeared in Detailed targeting that lets you reach people who are actively researching and considering specific products or services. In practice, this means you can target a segment of your audience with a higher intent to buy. It works in a similar way to in-market audiences in Google Ads, where the
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Meta Adds A Signal Source Choice To Lead Campaigns
Meta has added a new setting at campaign level in lead campaigns. When the performance goal is set to maximise the number of qualified leads, a Signal source section now appears, where you choose where Meta gets its information about which leads are qualified. The algorithm learns from that source and looks for more people
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Tips for Creators
Meta One: paid subscriptions for businesses and new limits on links
Meta has announced a new range of Meta One subscriptions for business accounts. There are 4 tiers, and importantly, the price is per Facebook Page, Instagram account or WhatsApp Business number: ⭐️ Essential — $14.99/month⭐️ Advanced — $49.99/month⭐️ Expert — $149/month⭐️ Max — $499/month Each tier includes everything from the one below it, plus extra