Description
This service covers the preparation and management of Meta advertising for Once Upon a Dream Bridal during the first month.
Before ads start running, several important things need to be organised so that people arriving from the ads clearly understand the brand and feel confident purchasing from the website.
During the preparation stage I review the current advertising setup, build the correct campaign structure inside Meta Ads Manager, and prepare the Instagram profile so it supports the traffic coming from ads.
Preparation takes approximately 1 to 1.5 weeks. Once everything is ready and the new collection is available on the website, the campaigns will launch.
Campaigns are monitored throughout the month and adjusted when necessary.
What’s Included
Review of previous ads
Analysis of any previous campaigns to understand how they were set up and what needs to be improved.
Audience creation
Building the advertising audiences inside Meta Ads Manager.
Campaign setup
Full campaign structure built in Meta Ads Manager, including targeting and optimisation settings.
Ad creatives and ad copy
Creation of the visuals and written ads used in the campaigns.
Instagram profile preparation
Creation of Highlights and pinned posts so the profile is organised before advertising traffic arrives.
You will simply publish these posts on your account.
Campaign monitoring
Ads are monitored and adjusted during the month.
There are no limits on the number of campaigns or ad creatives that can be tested.
Pricing
First Month (setup + management): £1400
This includes the full preparation phase and campaign management.
If you decide to continue working together:
Following months: £1200 per month
After Purchase
After payment you will receive an email with:
• a short onboarding questionnaire
• instructions on how to give access to your Meta Ads Manager
Work begins once access is provided.