Description
This service covers 1 month of Meta ads management for Zirka Hair Tattoo (@zirka_hairtattoo).
The goal of the first month is to test the strongest advertising angles, audiences, creatives, and campaign structure before scaling the best-performing combinations. The first month will be treated as a testing month, so the focus will be on collecting clear data, understanding how Meta responds to the campaign, and identifying which audiences and creatives have the strongest potential.
The first stage will start with a controlled daily ad budget of $25 per day for the first 2 weeks. This allows the campaign to test without spending the full planned budget too early. Once there is enough data from the initial tests, the daily budget can move closer to the planned $55 per day where performance supports it.
Ads will be created and managed using the content, information, and assets provided by Zirka Hair Tattoo. This may include product photos, model images, videos, website links, product details, existing captions, customer feedback, instructions, and brand messaging.
The monthly ad budget is separate from this management fee and will be paid directly by Zirka Hair Tattoo to Meta.
What’s included
Meta ads strategy for the month based on Zirka Hair Tattoo’s current goals
Review of existing campaign results where access is provided
Campaign setup inside Meta Ads Manager
Audience research, creation, and testing
Creative testing across different angles and visuals
Ad setup using content and assets provided by Zirka Hair Tattoo
Testing of product-focused, model-led, and catalogue-based creatives where relevant
Testing of audiences to find the strongest response before scaling
Monitoring of how Meta distributes budget between creatives
Adjustments to give different creatives a fairer chance at the start of testing where possible
Ongoing checks of campaign performance
Optimisation of audiences, creatives, placements, and budget distribution where needed
Controlled scaling from the best-performing audiences and creatives where performance supports it
Basic review of the catalogue setup where relevant to Meta ads
Recommendations for catalogue image order where this affects ad performance
Monthly performance report
Updates during the month if anything urgent needs attention
What the client provides
Access to Meta Business Manager or the relevant ad account, with no password needed
Access to the connected Facebook Page and Instagram account where required
Access to the Meta pixel and catalogue setup where relevant
Confirmation of the main goal for the month
Website link and product links
Current product photos and videos
Model images showing the product in use
Any existing customer content, testimonials, reviews, press mentions, or social proof
Existing captions, brand messages, and product descriptions where available
Information about best-selling products or priority products for ads
Confirmation of available stock and any products that should not be promoted
Any important brand rules, wording preferences, or visual guidelines
Important notes
The £500 fee covers Meta ads management service only.
The ad budget is not included in this price.
Zirka Hair Tattoo’s planned ad budget is $55 per day and will be paid directly to Meta.
During the first 2 weeks, the campaigns will begin with a controlled daily budget of $25 per day.
The first month is a testing month. The focus is to find the strongest audiences, creatives, campaign structure, and advertising angles before scaling.
Scaling will only be recommended where the campaign has enough data and the performance supports it.
Ad performance depends on the quality of the content provided, the strength of the website and product pages, audience response, Meta’s delivery system, product demand, pricing, stock availability, and the available budget.
There is no guaranteed number of purchases, clicks, followers, or results, but the campaigns will be monitored and optimised throughout the month to improve performance.
Contracts and continuation
There are no long-term contracts and no lock-in.
This is a month-to-month service.
At the end of each month, we review campaign performance and decide whether to continue working together.