• What Should Be the Basis of a Personal Brand?

    Many Instagram accounts base their personal brand on their lifestyle or background, which is not the most effective way. You’ll soon understand why. When people create an Instagram personal brand focused on lifestyle, several common themes appear: You can probably think of 5-10 examples of Instagram accounts that fit each theme. These “personal brands” are

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  • Where do you get ideas for your content?

    There‘s a wonderful service called answerthepublic.com, which gives you visual analytics on search queries.  Let’s say you type in “stories”, the service shows you what people are looking for when they google this word.  How do you use this service?  1. Open the website, choose a country and language  2. Type in 1-2 keywords, for

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  • How to write a cool profile bio?

     Having written more than a dozen bios, I want to give you a few recommendations:  1. It‘s always better to put your name in the handle.  All these account names digital_marketing_pro and other color_master_146 do not carry any information. Just imagine I wasn‘t sarahs.insta.secrets, but some kind of marketing_infobiz_smm.  Just write your full name or

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  • Small reach

    How to monetize a small account with up to 1000 followers on Instagram? There‘s an advantage to when your reach is microscopic, you can be more personal and you can focus on smaller details.. You can visit the profiles of your followers and study them. You can provide an expensive and complex service without feeling

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  • Mixing niches

     If you are out of ideas for posts, borrow content from other areas.  I often use this strategy with my clients. Let’s say you are writing about psychology.  Poke your finger into a random sphere and associate it with psychology.  Let’s say cars. It would seem that cars and psychology don‘t have that much in

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  • The secret section on Instagram

    I don‘t know why this section hasn‘t been covered by a million courses yet, but it’s a real gold mine.  Go to “professional dashboard“ as indicated on the screenshots and look at other authors in your niche.  First, you‘ll find out what Instagram thinks you are all about.  It considers these publications similar to yours.

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