Everyone keeps saying: “produce quality content.” But what exactly does “quality” mean? How can you craft it? How does quality differ from non-quality? Let me try to address this. First thought: quality content is that which has had effort invested in it, something crafted with care. One can pour their heart into a post about
No matter how many profiles I’ve examined, most people’s Instagram highlights seem to contain random snippets: various trips, family moments, coffee breaks, references like “Spain 2013”, and so on. Not many lay out clear guidelines on what should or shouldn’t be in there. So, I’ve compiled a list of 20 ideas for you, considering what
Before diving into crafting that next blog post, shooting your upcoming video, or unveiling your brand-new product, it’s pivotal to carefully think about how your audience will engage and interact with what you offer. Now, when I say “script”, don’t let your mind wander to thick bundles of screenplay pages or complex flowcharts. Rather, I’m
Not long ago, I did a fun project on Instagram that many people got involved in. I analysed some Instagram accounts and for anyone to get included, they just had to reply to my story with a DM. Guess what? I got about 100 responses, which made my stories seen by three to four times
Have you ever wondered why most sales pitches seem unconvincing? They are usually vague and generic, filled with phrases like “top quality,” “amazing ingredients,” or “the best you can get.” But how about we try something different? Let’s use the ‘Logic Trigger.’ The ‘Logic Trigger’ is a simple method that involves using 3-5 solid arguments
After thousands of tests, I’ve discovered a few techniques to encourage people to subscribe, buy, or click on a link. 1.A call to action should not imply commitment It should be light and casual, like “Go have a look and decide for yourself.” Instead of: Subscribe and get our free newsletter (But I’m not sure
Introducing an effective warming-up structure that can easily engage even the most rigid and disengaged audience – like a knife through butter. Warming up should actually start well ahead of the actual warm-up process. Step 0. Establish your expertise Before even mentioning the product, simply demonstrate your “coolness” by showcasing your cases, work, and results.
Hey Secret Hashtags Club members, I can’t contain my excitement to share this fantastic tip with you that has been a game-changer in our tests! It’s all about adding a brief title to your photos, and it works like a charm with the 90# trick. Now, I understand that not everyone is keen on putting
Many Instagram accounts base their personal brand on their lifestyle or background, which is not the most effective way. You’ll soon understand why. When people create an Instagram personal brand focused on lifestyle, several common themes appear: You can probably think of 5-10 examples of Instagram accounts that fit each theme. These “personal brands” are
1. Likes While the number of likes won’t directly affect the algorithm, it can make a huge difference to how your content is perceived. Likes have a strong psychological effect on viewers. If a Reel has few likes, people may assume it’s not worth watching. 2. Comments While algorithms don’t reward a large number of