Before diving into crafting that next blog post, shooting your upcoming video, or unveiling your brand-new product, it’s pivotal to carefully think about how your audience will engage and interact with what you offer. Now, when I say “script”, don’t let your mind wander to thick bundles of screenplay pages or complex flowcharts. Rather, I’m
There‘s a wonderful service called answerthepublic.com, which gives you visual analytics on search queries. Let’s say you type in “stories”, the service shows you what people are looking for when they google this word. How do you use this service? 1. Open the website, choose a country and language 2. Type in 1-2 keywords, for
If you are out of ideas for posts, borrow content from other areas. I often use this strategy with my clients. Let’s say you are writing about psychology. Poke your finger into a random sphere and associate it with psychology. Let’s say cars. It would seem that cars and psychology don‘t have that much in
No one will tell you the truth about how reels are ranked – because no one knows. Not even the programmers. One of them writes their part of the code, the other writes their part. And how everything works together in real life with real people – only very few people know. (You need to
How you shouldn’t start your caption: Successful headline: Techniques for creating effective headlines: 1. Problem – solution Here you show your expertise. Example: 2. Guaranteed benefits. They are similar to the headings from paragraph 1. But in a different wording: Example: 3. Heading with numbers. It’s better not to use whole numbers like 10, 50