• Reels tips from Instagram itself

    Instagram regularly explains what it wants from us.  Some recommendations are vague, but some are quite specific. Those of you who‘ve followed me for a while know that I’m an Insta geek and that I share my infos with you. Here‘s Instagram‘s advice for reels: 1. Upload videos in high resolution.  Make sure the text

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  • Giveaways & competitions: how can you make them effective?

    Christmas and the new year are coming soon, which is a good time for contest mechanics in Instagram, Facebook & YouTube.  I‘ve held dozens of different contests in different projects and in different social networks myself. Today, I will share my experience.  The joy of one man’s victory is accompanied by the disappointment of another

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  • Selling through humor

    Humor is a powerful warm-up tool. That‘s why I use it in all my client projects.  Using tiktoks and memes will increase loyalty enormously. And if you create jokes yourself, people will just fall in love with you. I measured the conversion of sales posts with and without humor and the difference is always noticeable.

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  • What does Instagram know about your photos and videos?

    Disclaimer: These are all my guesses based on personal experience. Instagram most likely knows the following parameters about your photos and videos: Not the date of the upload to the feed, but the date of creation, when you took a picture of your sunset or selfie. What’s fresh is likely to get the most exposure.

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  • When is the best time to post?

    People tell you to post content when “most people are on Instagram”.  Like, when everyone wakes up and scrolls through their news feed and watches stories. I will now fully debunk these well-established tips … First of all, people are angrier or grumpier in the morning. They are not in the mood to buy something.

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  • Why isn’t your reach increasing?

    Reach doesn’t always have to mean growth. You can’t always improve content every time you publish a post. Just accept that. Sometimes reach in- or decreases, which is due to a bunch of factors that are impossible to predict, even if you are a content genius. Please forget the phrase: “Everything that doesn’t grow slowly

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  • Followers on Instagram who should have been removed yesterday

    “What are you talking about? Everyone understands that the number of followers needs to be increased by any means, and you are talking about removal.” Alas, yes. You need to “clean” followers regularly. I’ll say right away: if you run Instagram “just for fun”, then don’t waste time reading. If you’re interested in digging into

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  • Catchy headlines for Instagram captions

    How you shouldn’t start your caption: Successful headline: Techniques for creating effective headlines: 1. Problem – solution Here you show your expertise. Example: 2. Guaranteed benefits. They are similar to the headings from paragraph 1. But in a different wording: Example: 3. Heading with numbers. It’s better not to use whole numbers like 10, 50

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