Description
This is a one-time Meta ads strategic setup created specifically for Jason Mark Harris, Documentary Style Wedding Photographer.
The objective is to build a clean, focused campaign structure designed to support consistent wedding enquiries and help increase bookings towards your 20 weddings per year goal, using a £300–£500 monthly ad spend in a controlled and efficient way.
What’s Included
Full Campaign Structure
Complete build inside your Meta Ads Manager with a clear campaign framework aligned to your enquiry goal. The structure will be lean and realistic for your budget, avoiding unnecessary complexity.
Audience Setup
Cold Audiences
Interest-based and behaviour-based audiences aligned with engaged couples and the broader wedding space.
Competitor Follower Targeting
Audience build based on Instagram handles provided, targeting followers of relevant accounts within the wedding industry.
Custom & Warm Audiences
Setup of website visitors, Instagram and Facebook engagement audiences, and video viewers where applicable.
Retargeting Structure
Clear retargeting layer built to capture people who have interacted with your content or visited your landing page.
Tracking & Pixel Review
Meta Pixel review and configuration to ensure accurate event tracking, particularly for landing page form submissions.
Optimisation & Monitoring Guide
You will receive a detailed written PDF explaining:
• Which metrics to monitor inside Ads Manager
• What healthy performance looks like at your budget level
• When to adjust budget
• When to pause or duplicate ads
• How to respond to performance shifts
This ensures you are not guessing. You will know exactly what to look at and what decisions to make based on the data.
Delivery Timeline
Delivery is typically within 1–2 weeks, depending on Business Manager access and account setup readiness.
Ongoing Management
This is a one-time setup. After delivery, campaign monitoring and optimisation will be managed by you using the provided documentation. Clarifications on the guide are included if needed, but no ongoing monthly management is part of this package.