Description
This service covers 1 month of Meta ads management for Dear Skin Spa (@dearskinspa).
While the website is being redesigned, the campaigns will focus on generating enquiries through Instagram and Facebook messages. Potential clients will be encouraged to contact Dear Skin Spa directly to ask questions and book treatments.
The campaigns will begin with a daily advertising budget of $15. The first month will focus on testing audiences, services, advertising angles, and creatives to identify what generates the strongest response.
Ads will be created using the photos, videos, graphics, and information provided by Dear Skin Spa.
The advertising budget is separate from the management fee and will be paid directly by Dear Skin Spa to Meta.
What’s included
- Meta ads strategy based on Dear Skin Spa’s services and goals
- Campaign setup inside Meta Ads Manager
- Campaigns designed to generate Instagram and Facebook messages
- Local audience research and targeting
- Competitor audience research
- Audience testing
- Creative testing
- Ad copywriting
- Ad setup using creatives provided by Dear Skin Spa
- Ongoing campaign monitoring
- Optimisation of audiences, creatives, placements, and budget distribution
- Pausing or replacing underperforming ads where needed
- Recommendations for new creatives where required
- Monthly performance report
- Updates during the month if anything urgent requires attention
What the client provides
- Access to the relevant Meta Business Manager and ad account, with no password required
- Advertising creatives, including photos, videos, and graphics
- A list of competitor Instagram accounts for audience research
Lead and booking tracking
As the ads will direct potential clients to Instagram and Facebook messages, Dear Skin Spa must keep a record of the enquiries received from the campaigns.
The manager responsible for answering messages must record:
- Whether the enquiry came through Instagram or Facebook
- Which service the person asked about
- Whether the person booked an appointment
- The value of the booking
This information is required to understand which enquiries generated actual bookings and to calculate the true cost per booking.
Without accurate tracking, campaign performance can only be assessed based on the number and cost of messages, not confirmed bookings or revenue.
Important notes
The management fee covers Meta ads management only.
The advertising budget is not included in the management fee.
Campaigns will begin with a daily advertising budget of $15, paid directly by Dear Skin Spa to Meta.
While the website is being redesigned, the ads will direct potential clients to Instagram and Facebook messages.
Dear Skin Spa is responsible for responding to messages, managing enquiries, and booking appointments.
The first month is a testing month. The focus will be on identifying the strongest audiences, creatives, services, and advertising messages.
Campaign results depend on the quality of the creatives provided, the services and offers being promoted, local competition, pricing, audience demand, appointment availability, and how quickly enquiries are answered.
There is no guaranteed number of messages, bookings, clients, or sales. The campaigns will be monitored and optimised throughout the month to improve performance.
Contracts and continuation
There are no long-term contracts and no lock-in.
This is a month-to-month service.
At the end of each month, campaign performance will be reviewed and both parties can decide whether to continue working together.