Description
This service covers 1 month of Meta ads management for Seoul Ceuticals, a cruelty-free skincare brand inspired by Korean beauty. After ten years of selling through marketplaces, Seoul Ceuticals is launching its first direct-to-consumer funnel on Meta.
The funnel includes two destinations. The first is the Seoul Ceuticals website at seoulceuticals.com. The second is The Korean Skincare Quiz at koreanskincarequiz.com, which runs as a standalone product without Seoul Ceuticals branding. Alongside the quiz, the funnel includes a listicle and a hybrid product page in an advertorial style. Ads will be set up to send traffic to these destinations, with tracking checked on both domains before launch.
The first month will be treated as a testing month. Audiences are tested first, so we can see who responds before anything else changes, and ad creatives are then tested within those audiences. Each test runs within a set budget, so the data decides which audiences, angles and hooks earn their place before any scaling begins.
Cold and warm traffic are kept in separate campaigns, so the cost of reaching new customers can be seen clearly next to the cost of bringing back people who already know the brand. Existing customers are kept out of prospecting campaigns, and repeat purchase and upsell campaigns can be added once there is enough of a customer base to work with.
As the existing Instagram following does not reflect the brand’s real target customer, it will not be used as a basis for audience targeting.
Seoul Ceuticals is planning to start with a monthly ad budget of around $5,000 to $10,000, paid directly to Meta. Budget will rise in steady steps on what is already proven, and anything that is working will be left alone.
Campaigns will go live once stock is available and tracking has been confirmed.
What’s included
Audit of previous Meta ads activity where access is provided
Technical setup checked end to end on both seoulceuticals.com and koreanskincarequiz.com, including Meta pixel, Conversions API, event setup and event matching
Review of the Shopify and Meta connection
Meta ads strategy for the month based on current goals
Campaign setup inside Meta Ads Manager
Audience research, creation and testing
Separate campaigns for cold and warm traffic
Retargeting built from website and quiz visitors and other engaged audiences
Creative testing across the angles and hooks supplied by Seoul Ceuticals
Review of supplied creatives against Meta’s advertising policies before launch
Monitoring of how Meta distributes budget between creatives
Ongoing checks of campaign performance
Optimisation of audiences, creatives, placements and budget distribution where needed
Controlled scaling from the best-performing audiences and creatives where performance supports it
Monthly performance report covering what was spent, what came back and the plan for the month ahead
Updates during the month by email if anything urgent needs attention
What the client provides
Access to Meta Business Manager or the relevant ad account, with no password needed
Access to the connected Facebook Page and Instagram account where required
Meta pixel set up through the Shopify and Meta connection, with access to the pixel and Conversions API settings
Links to the website, the quiz, the listicle and the product page
Ad creatives and ad copy, with new ads supplied each month for ongoing testing
Details of current offers and pricing
Confirmation of stock availability and any products that should not be promoted
One named contact who can answer questions during the month
Important notes
The £1,000 fee covers the Meta ads management service only for the first month.
The first month is priced higher because it includes the audit of previous campaigns, the full technical check across pixel, Conversions API and events, and the initial account and audience build.
From the second month onwards, the fee is £900 per month.
The fee is invoiced in pounds, is flat and does not increase as ad spend increases.
The ad budget is not included in this price and is paid directly to Meta.
Ad creatives and copy are supplied by Seoul Ceuticals, and this is reflected in the price.
Email and SMS flows are managed by Seoul Ceuticals’ own retention team and sit outside this service.
If an attribution tool such as Triple Whale is added, any automated actions on the ad account stay switched off, and all changes to campaigns and budgets go through Sarah.
All communication happens by email.
The first month is a testing month. The focus is to find the strongest audiences, creatives and advertising angles before scaling.
Scaling will only be recommended where the campaign has enough data and the performance supports it.
Ad performance depends on the quality of the creatives provided, the strength of the website, quiz and landing pages, the offer, audience response, Meta’s delivery system, product demand, pricing, stock availability and the available budget.
There is no guaranteed number of purchases, leads, clicks or results, but the campaigns will be monitored and optimised throughout the month to improve performance.
Contracts and continuation
There are no long-term contracts and no lock-in.
This is a month-to-month service.
The fee is invoiced at the start of each month.
At the end of each month, we review campaign performance and decide whether to continue working together.
If work ends, the account, campaigns, audiences, data and all documents remain with Seoul Ceuticals.