Meta’s updated Commercial Terms and Self-Serve Ad Terms come into effect on 30 October 2026. You don’t need to sign or click anything, because continuing to run ads after that date automatically counts as accepting the new terms.
There are 3 key changes that affect anyone using Advantage+ and AI-generated creatives.
You’re responsible for all AI content, even if Meta created it
Every AI-generated headline or image variation needs to be checked by you, whichever tool created it. Removing watermarks or authentication metadata from AI creatives is not allowed.
Meta can crawl your website and use the content to train its AI models
This goes beyond your product catalogue. Landing pages, collection descriptions, blog posts and ad copy are all covered, along with anything else the crawlers can reach.
Meta can run tests on your campaigns
These tests can affect pricing, targeting, delivery, reporting and creatives. Meta isn’t required to warn you, and the terms don’t set a maximum length or a performance threshold for these tests.
Disclosing AI content
Meta’s own tools, such as Ads Creative Studio and the AI assistant, add AI disclosure labels automatically in most cases. Third-party AI platforms don’t. If you or your agency create images or videos with external AI tools, disclosing that content manually is now your responsibility under the new terms.
In 2026, 14% of all ad rejections on Meta have been linked to undisclosed AI content. Penalties range from rejected ads to account restrictions, and you may also lose any unused ad credits.
Testing during Q4
The most concerning part is the clause about tests during the busiest period of the year. During Black Friday or Cyber Monday, Meta could change your delivery or targeting without warning. The best protection for November is checking your campaigns every day instead of reviewing them weekly.